01 · Objectives
Clarifying the core job to be done, setting communication, marketing and business objectives, and mapping audience profiles.
Services / 03
With 15 years of experience, Babyface has close relationships with top model / celebrity managers and companies, and has cooperated with many influencers, KOLs and KOCs - providing communication and advertising solutions through influencers in many different fields.

Clarifying the core job to be done, setting communication, marketing and business objectives, and mapping audience profiles.
Mining actionable insights to define a compelling plan, developing big ideas and narratives, and engineering attention-grabbing key hooks.
Phased roll-out: Trigger & Tease → Engage & Amplify → Sustain & Convert. Selecting celebs, KOLs and micro/nano KOCs not as simple billboard faces, but as organic message bearers matching defined content pillars.
Driving audiences seamlessly from social discovery to conversion channels, leveraging in-house livestream production and affiliate talent pools to monetize attention directly.
Measuring full-funnel performance - from Awareness and Engagement to Conversion (CTR, GMV, ROI).
15 years working with celebrity management companies and a network of influencers, KOLs and KOCs across many fields.
Booking23M views · 550 videos · 69 KOCs/KOLs
Booking18.5M engagements · 298 videos · 39 KOCs/KOLs
Booking50M views · 18 videos · 09 KOCs/KOLs
Booking8M views · 43 videos · 380K engagements
jen@babyface.vn · No. 09, Street 4, Him Lam Residence, District 7, HCMC